Things That May Affect Your SEO But Might Not

Search Engine Optimisation for the most part is something of a guessing game in which we are required to try and second guess Google in such a way as to continually please them, with our content and our promotional strategies. Sometimes Google will come right out and tell us what they want to see from our content, but of course they won’t tell us precisely how their algorithms work because it would make the system incredibly easy to manipulate.

This then means that often we are forced to rely on common sense. We know what Google is trying to achieve with their search engine updates, so that means we should be able to guess what they’d like to see from us in terms of optimisation.

To this end we can make a lot of assumptions regarding SEO that can’t nessecarily be proved. We can also take some wild stabs in the dark that may just pay off. Here are a few such ideas that you might want to consider looking into for your website…

Typos

Chances are that Google will penalise typos at least to a degree. There’s only so much they can do here, because it would be easy for them to make mistakes and penalise sites unfairly. However, looking for things such as ‘to’ where ‘too’ should be or obvious misspellings may well factor in to some degree.

 

Number of Posts

Google looks for external links as one of the big indicators of popularity as every good SEO knows, and forums are a good place for us to generate these inbound links. If I were writing Google’s algorithms though, I wouldn’t pay too much attention to posts from completely new users and would give much more importance to links from users with 1,000+ posts. I’d also look at the following posts for terms like ‘useful’ and ‘great’ as opposed to ‘spam’.

 

Official Talk

Google wants to promote brands and professional businesses over people who manipulate their algorithms just to make money. Thus, there is a good chance that they will look for content that sounds official and business-like, and view this as a good thing. For instance, if you have trademarked your company name, then a ‘TM’ every now and then might not hurt. Likewise a disclaimer or a copyright notice could also help.

 

Accountability

Something else Google likes is identity and one of the big ideas behind Google Plus is the way it encourages bloggers and webmasters to turn their identity into a brand of sorts (your face is one everything from your YouTube account to your listings in the SERPs). It makes sense then that Google would want to see you react similarly. So if you can include a phone number on the page, an e-mail address or just a little bit of author biography, then you may find that Google deems your site to be more trustworthy (and rank worthy) as a result.

With all these things, the point is that it can’t hurt to try. Use a bit of creative thinking and see what other strategies you can find that might impress the big G. And if they don’t work now, they may always help after future updates.

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Vadim Kirichenko, author of today’s guest post, is a fun-loving person and likes to write about SEO tips and techniques. He is an internet marketing consultant with Wisdek which provides services to clients to get them on the first page in Google.