Local SEO Infographic | Owning your Local Web Presence
Search and Social can complement each other for Local SEO
Local SEO encompasses lots of different stages that provide different benefits to the overall mix. On the Social side, we have powerful ways for the local business owners to engage their customers whereas on the Search front, we are concerned with generating leads and making sure they convert. Both of these elements are presented very well in Mike Blumenthal’s well known Web Equity Infographic as shown below.
This local seo infographic is a powerful visual tool to understand how the “search” and “social” strategies can overlap. If social media is done effectively with the complimentary search strategies, the business owner can have a strong local SEO presence.
We also get insight into the foundation of any local presence: The Business Name, Address and Phone Number (known as NAP). As simple as it sounds, this should be the starting point of any campaign: to assess how strong it is embedded in the local search ecosystem. On that note, it may be routine to mention “usernames and passwords” but keeping track of these is important and should be done properly.